Since I work above one of the biggest shopping malls in Hong Kong it is inevitable that I need to walk through it every morning, lunchtime and evening. Most of the shopping done is fashion related with about 90% of the shops catering to the fashion/brand aware. One casual lunchtime I walked past a shop […]
Story is more important than aesthetics
“What does it do?” she said, lifting her eyes off the thick wad of dog-eared sketches in front of her.
“Umm, well you put the toy in here and it shoots it out of it……I tried to get the feeling of the environment the toy is set in accurate enough so that it looks nice and […]
Experience makes the product
A new article posted on Core77 has challenged the creation of artifacts in design, instead arguing that designing an experience is of top importance, with everything simply aiding the interaction process that someone has with that experience. Peter Merholz talks about the success of Kodak, Apple and TiVo as prime examples of a company […]
The ‘no brand’ brand
Branding is ‘the’ buzzword of the 21st Century. It is the consumer’s bible by which we live by to distinguish what is ‘right’ about certain products and services and what is ‘wrong’. Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so […]